The digital business model has subverted the original customer value space of traditional enterprises, making its inherent industry boundaries and enterprise "moat" gradually lose its meaning. Even though traditional enterprises have introduced various digital technologies, they still cannot find new value space for digital customers. The fundamental reason for this phenomenon is that the digital transformation of most companies only enhances the original customer transaction value, rather than the digital customer experience value.
Digital technology has changed traditional business concepts

Different from the customer transaction value created by the enterprise, the digital customer experience value must be empowered by digital technology. created by interaction. This completely changed the traditional business concept.

The typical representative of the new business concept is the Internet enterprise. The business model of emerging Internet companies is based on the continuous construction of interaction with customers, and the basic characteristics of connection and symbiosis. The organizational operation model is also established to match this business model, seeking symbiosis as the core of organizational management. The network structure and dynamic organization form become the basic work form.

Re-understanding of business activities and business activities management system

In the update framework of the digital business activity management system, the core is customer value, and the digital activities carried out around customer value are digital operation activities, digital business activities and digital industry activities. Enterprises need to build digital business models, organizational models and inter-enterprise collaboration models in order to realize business activities around customer value creation.

Build a new way of working - intelligent collaboration
The core of the digital business activity management system is to collaborate with other subjects. The working method of intelligent collaboration includes three parts: determining digital work strategies, building digital work organizations, and empowering digital work individuals.
1. Determine a digital work strategy
When enterprises take digital customer value as the fundamental starting point of all work, the construction goals of all work scenarios will shift from focusing on transactions to focusing on interaction, and job roles will shift from positions based on processes to composite design based on customer value, and the specific action judgment criteria for each role. From strict process steps to the ability to create and acquire customer value.
2. Build a digital work organization
Different from the past, the strategic goals and paths were independently determined by enterprises. With the help of new technologies, when enterprises set work goals and plan paths, they will cooperate with all subjects participating in digital business activities to establish digital business activities that can empower and coordinate. The human resource management model of each participant, and the financial management model that can evaluate and allocate reasonable value to each participant, and build a digital work organization on this basis.
3. Empowering digital workers
In the digital work organization, on the one hand, individuals enter the online digital world that transcends time and space as a digital identity through smart terminals, and cooperate with other online business entities to obtain customer value; Under the efficiency of multi-subject collaboration, to achieve the purpose of improving work efficiency.
In the interactive scenario of real business activities, the communication and collaboration between the various entities is the key to the implementation of the new working method.